{"product_id":"london-soft-sweater","title":"London Soft Sweater","description":"\u003cp\u003eLondon has appeared on plenty of sweatshirts. BINKY decided to turn it upside down. On purpose.\u003c\/p\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eLondon Soft Sweater\u003c\/strong\u003e puts a large, deliberately upside-down LONDON graphic across the front of a classic unisex crewneck. Bold varsity lettering takes centre stage. No skyline. No tourist landmarks. Just a familiar city name with an unexpected twist.\u003c\/p\u003e\n\n\u003cp\u003eChoose Sport Grey with deep purple lettering or White with bright green lettering. Two colourways, one deliberately reversed design. The large front graphic makes sure this is no ordinary London sweatshirt.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSOFT SWEATERS. LOUD PRINTS.\u003c\/strong\u003e Soft fleece, a classic regular fit and a graphic that refuses to blend into the background.\u003c\/p\u003e\n\n\u003ch2\u003eTHE RIGHT NAME. THE WRONG WAY UP.\u003c\/h2\u003e\n\n\u003cp\u003eThe upside-down LONDON lettering is intentional. It is part of the original BINKY artwork, not a printing mistake.\u003c\/p\u003e\n\n\u003cp\u003eInspired by old-school collegiate typography, the large lettering gives a familiar city reference a different attitude. The print is deliberately bold, while the sweatshirt itself keeps a classic regular fit.\u003c\/p\u003e\n\n\u003cp\u003eSometimes a familiar name only needs a different perspective.\u003c\/p\u003e\n\n\u003ch2\u003eSOFT 271 G\/M² FLEECE\u003c\/h2\u003e\n\n\u003cp\u003eThe London graphic is printed on a classic unisex crewneck sweatshirt made from 271 g\/m² midweight fleece.\u003c\/p\u003e\n\n\u003cp\u003eIts regular unisex fit creates a more traditional sweatshirt silhouette than our oversized Heavy Sweaters. A soft brushed interior adds comfort, while the ribbed collar, cuffs and hem give the garment its familiar shape.\u003c\/p\u003e\n\n\u003cp\u003eThe result is an easy-to-wear everyday sweatshirt with a large graphic that gets noticed.\u003c\/p\u003e\n\n\u003ch2\u003ePRODUCT DETAILS\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eFit: Regular unisex fit, not oversized.\u003c\/li\u003e\n\u003cli\u003eWeight: 271 g\/m² \/ 8 oz\/yd² midweight fleece.\u003c\/li\u003e\n\u003cli\u003eMaterial: 50% cotton, 50% polyester.\u003c\/li\u003e\n\u003cli\u003eInterior: Soft brushed fleece.\u003c\/li\u003e\n\u003cli\u003eConstruction: Ribbed crewneck, cuffs and hem, with double-needle stitching.\u003c\/li\u003e\n\u003cli\u003ePrint: Large, deliberately upside-down LONDON varsity-style front graphic.\u003c\/li\u003e\n\u003cli\u003eColourways: Sport Grey with deep purple lettering and White with bright green lettering.\u003c\/li\u003e\n\u003cli\u003eSizes: S to 5XL, including 4XL and 5XL.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHOW TO WEAR IT\u003c\/h2\u003e\n\n\u003cp\u003eLet the large, reversed lettering do the work. Sport Grey works naturally with dark denim or relaxed black trousers. White gives the bright green graphic a cleaner contrast.\u003c\/p\u003e\n\n\u003cp\u003eKeep the rest simple. The London print already has its own point of view.\u003c\/p\u003e\n\n\u003ch2\u003eFIT AND SIZES UP TO 5XL\u003c\/h2\u003e\n\n\u003cp\u003eThis Soft Sweater has a regular unisex fit. It does not have the oversized silhouette of our Heavy Sweaters.\u003c\/p\u003e\n\n\u003cp\u003eLooking for a graphic sweatshirt in larger sizes? The London Soft Sweater is available from S to 5XL, including 4XL and 5XL.\u003c\/p\u003e\n\n\u003cp\u003eChoose your usual size for a classic sweatshirt fit. Consider sizing up if you prefer a looser look.\u003c\/p\u003e\n\n\u003cp\u003eCheck the measurements in the size guide before ordering to find the fit that works best for you.\u003c\/p\u003e","brand":"BINKY Comfywear","offers":[{"title":"Sport Grey \/ S","offer_id":54429915218248,"sku":"3362738_5514","price":39.95,"currency_code":"EUR","in_stock":true},{"title":"Sport Grey \/ M","offer_id":54429915251016,"sku":"3362738_5515","price":39.95,"currency_code":"EUR","in_stock":true},{"title":"Sport Grey \/ L","offer_id":54429915283784,"sku":"3362738_5516","price":39.95,"currency_code":"EUR","in_stock":true},{"title":"Sport Grey \/ XL","offer_id":54429915316552,"sku":"3362738_5517","price":39.95,"currency_code":"EUR","in_stock":true},{"title":"Sport Grey \/ 2XL","offer_id":54429915349320,"sku":"3362738_5518","price":39.95,"currency_code":"EUR","in_stock":true},{"title":"Sport Grey \/ 3XL","offer_id":54429915382088,"sku":"3362738_5519","price":39.95,"currency_code":"EUR","in_stock":true},{"title":"Sport Grey \/ 4XL","offer_id":54429915414856,"sku":"3362738_5520","price":39.95,"currency_code":"EUR","in_stock":true},{"title":"Sport Grey \/ 5XL","offer_id":54429915447624,"sku":"3362738_5521","price":39.95,"currency_code":"EUR","in_stock":true},{"title":"White \/ S","offer_id":54429915480392,"sku":"3362738_5426","price":39.95,"currency_code":"EUR","in_stock":true},{"title":"White \/ M","offer_id":54429915513160,"sku":"3362738_5427","price":39.95,"currency_code":"EUR","in_stock":true},{"title":"White \/ L","offer_id":54429915545928,"sku":"3362738_5428","price":39.95,"currency_code":"EUR","in_stock":true},{"title":"White \/ XL","offer_id":54429915578696,"sku":"3362738_5429","price":39.95,"currency_code":"EUR","in_stock":true},{"title":"White \/ 2XL","offer_id":54429915611464,"sku":"3362738_5430","price":39.95,"currency_code":"EUR","in_stock":true},{"title":"White \/ 3XL","offer_id":54429915644232,"sku":"3362738_5431","price":39.95,"currency_code":"EUR","in_stock":true},{"title":"White \/ 4XL","offer_id":54429915677000,"sku":"3362738_5432","price":39.95,"currency_code":"EUR","in_stock":true},{"title":"White \/ 5XL","offer_id":54429915709768,"sku":"3362738_5433","price":39.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/0723\/0024\/files\/London_Soft_Sweater_BINKY_COMFYWEAR_Grey_2027.jpg?v=1793325509","url":"https:\/\/binkycomfywear.com\/products\/london-soft-sweater","provider":"BINKY Comfywear","version":"1.0","type":"link"}