London Heavy Sweater

The London Heavy Sweater strips the original London Est. AD 47 design back to its boldest element: the LONDON wordmark, flipped upside down across the chest.

No date. No extra line. Just the reversed city graphic in a cleaner, more direct Heavy Sweater version.

London, Turned Around

The oversized varsity-style lettering keeps the familiar London identity, but the inverted orientation gives it the slightly wrong, slightly rebellious feel that makes the design unmistakably BINKY.

Each sweater colour has its own print combination: hot pink on Dust, bright green on White, cyan on Black and purple on Athletic Heather. Same graphic. Four very different moods.

Heavyweight Comfort

The 339 g/m² fleece gives the sweater a substantial feel, while the relaxed oversized unisex fit keeps the shape loose and easy to wear. Slightly dropped shoulders and a wide body complete the heavyweight BINKY silhouette.

Product Details

• Fit: relaxed oversized unisex fit.
• Fabric weight: 339 g/m² heavyweight fleece.
• Shoulders: slightly dropped for a relaxed silhouette.
• Graphic: inverted LONDON front print.
• Colours: Black, Dust, Athletic Heather and White.
• Sizes: S–3XL.

London upside down. Heavyweight, oversized and deliberately a little off.