Lupita Naranjas Heavy Sweater

Some graphics look as if they already had a life before they reached a sweatshirt. Faded fruit crates, colourful paper labels, market stalls and produce packed for somewhere warmer. The BINKY Lupita Naranjas Heavy Sweater turns that visual world into an oversized graphic sweatshirt built around a fictional Spanish citrus label.

Lupita may look like a forgotten orange brand, but the name and identity are deliberate design fiction. The inspiration comes from the bold visual language of vintage fruit advertising: strong lettering, bright colour and packaging designed to stand out before anyone called it branding.

VINTAGE CITRUS LABEL, FICTIONAL BRAND

The Naranjas Selectas graphic borrows the confidence of old produce labels without pretending to be an original historical mark. Orange, green and navy details give the artwork the feel of a label that might once have travelled on a wooden fruit crate, while the fictional Lupita identity gives the design its own story.

HEAVYWEIGHT 339 G/M² FLEECE

The graphic is printed on a substantial heavyweight crewneck made from 339 g/m² fleece. The relaxed oversized unisex fit gives the sweater structure while remaining comfortable for everyday wear, with a soft fleece interior and a slightly dropped sleeve construction.

PRODUCT DETAILS

• Fit: Relaxed oversized unisex fit.
• Weight: 339 g/m² / 10 oz/yd² heavyweight fleece.
• White: 60% Airlume combed and ring-spun cotton, 40% polyester fleece.
• Athletic Heather: 94% Airlume cotton, 6% polyester fleece.
• Construction: Side-seamed with set-in sleeves and a slight drop.
• Interior: Soft fleece.
• Print: Vintage-style citrus label front graphic.
• Sizes: S to 3XL.
• Colours: White and Athletic Heather.

HOW TO WEAR IT

Let the label carry the look. Straight denim, relaxed trousers or simple workwear pair naturally with the oversized silhouette. White gives the citrus colours maximum clarity, while Athletic Heather pushes the design closer to worn-in old-school sportswear.