London Soft Sweater

London has appeared on plenty of sweatshirts. BINKY decided to turn it upside down. On purpose.

The London Soft Sweater puts a large, deliberately upside-down LONDON graphic across the front of a classic unisex crewneck. Bold varsity lettering takes centre stage. No skyline. No tourist landmarks. Just a familiar city name with an unexpected twist.

Choose Sport Grey with deep purple lettering or White with bright green lettering. Two colourways, one deliberately reversed design. The large front graphic makes sure this is no ordinary London sweatshirt.

SOFT SWEATERS. LOUD PRINTS. Soft fleece, a classic regular fit and a graphic that refuses to blend into the background.

THE RIGHT NAME. THE WRONG WAY UP.

The upside-down LONDON lettering is intentional. It is part of the original BINKY artwork, not a printing mistake.

Inspired by old-school collegiate typography, the large lettering gives a familiar city reference a different attitude. The print is deliberately bold, while the sweatshirt itself keeps a classic regular fit.

Sometimes a familiar name only needs a different perspective.

SOFT 271 G/M² FLEECE

The London graphic is printed on a classic unisex crewneck sweatshirt made from 271 g/m² midweight fleece.

Its regular unisex fit creates a more traditional sweatshirt silhouette than our oversized Heavy Sweaters. A soft brushed interior adds comfort, while the ribbed collar, cuffs and hem give the garment its familiar shape.

The result is an easy-to-wear everyday sweatshirt with a large graphic that gets noticed.

PRODUCT DETAILS

• Fit: Regular unisex fit, not oversized.
• Weight: 271 g/m² / 8 oz/yd² midweight fleece.
• Material: 50% cotton, 50% polyester.
• Interior: Soft brushed fleece.
• Construction: Ribbed crewneck, cuffs and hem, with double-needle stitching.
• Print: Large, deliberately upside-down LONDON varsity-style front graphic.
• Colourways: Sport Grey with deep purple lettering and White with bright green lettering.
• Sizes: S to 5XL, including 4XL and 5XL.

HOW TO WEAR IT

Let the large, reversed lettering do the work. Sport Grey works naturally with dark denim or relaxed black trousers. White gives the bright green graphic a cleaner contrast.

Keep the rest simple. The London print already has its own point of view.

FIT AND SIZES UP TO 5XL

This Soft Sweater has a regular unisex fit. It does not have the oversized silhouette of our Heavy Sweaters.

Looking for a graphic sweatshirt in larger sizes? The London Soft Sweater is available from S to 5XL, including 4XL and 5XL.

Choose your usual size for a classic sweatshirt fit. Consider sizing up if you prefer a looser look.

Check the measurements in the size guide before ordering to find the fit that works best for you.