JAPOW SNOW. EVERY DAY!

HOKKAIDO VIBES. STREET READY!

Some places are more than a pin on the map. Niseko on the island of Hokkaido is a legend for powder mornings. Not because of flashy resorts. Because of something simple and pure. Fresh powder. Again and again.

Locals and riders call it Japow. Cold Siberian air crosses the Sea of Japan and loads up with moisture. The result is deep snow through the season. Around fifteen to eighteen meters in a good year. Here is the special part. Much of that snow falls at night. So you wake up to a clean layer of dry powder almost every morning. Perfect for first tracks. Perfect for flow.

TOKYU GRAND. BIG ENERGY.

Niseko is more than snow. Hokkaido is calm by nature. Think steam from a ramen bar window. Quiet streets after a storm. The view of Mount Yotei in the distance. Onsen culture when the day is done. This sweater carries that mood. Style with a story.

DID YOU KNOW

• Night riding under lights is a local classic in Niseko

• Mount Yotei is often called the Fuji of Hokkaido

• The snow is light and dry thanks to the island location and steady winter winds

• Summer turns Niseko into a green base for hikes and hot springs

WARM INSIDE. TOUGH OUTSIDE.

B!NKY bottled that feeling in the NISEKO POWDER PARADISE HEAVY SWEATER. Heavy. Soft. Oversized unisex fit. A crisp mountain graphic and clear typography in English and Japanese. A nod to Tokyu Grand Hirafu. The look is retro resort. The vibe is street.

POWDER MORNINGS. FRESH START.

Made from sixty percent Airlume cotton and forty percent polyester fleece. Soft on the inside. Sturdy on the outside. Relaxed unisex fit. For extra comfort you can order one size up.

SHOP THE NISEKO POWDER PARADISE HEAVY SWEATER