St. Moritz. The place where "cold" is just a state of mind and champagne flows like tap water. Forget those weak field trips to local hills. This is the real deal. This is where royalty and playboys converge to prove their fur coat costs more than your car.
WINTER SPORTS. BUT MAKE IT ELITE!
It started with a bet in 1864. Johannes Badrutt told some English tourists: "If the sun doesn’t shine, I’ll pay for your vacation." The sun shone, and winter tourism was born.
But St. Moritz got famous for decadence.
✔ The Champagne Climate: The air isn't dry; people are just never sober.
✔ White Turf: Horse racing on a frozen lake. Because regular racing is for peasants.
✔ The Cresta Run: Throwing yourself down an ice track at 90 mph because you're bored.
LEGENDS ON SKIS. OR UNDER TABLES!
St. Moritz attracts people who aren't afraid to break their necks, as long as their hair looks good.
✔ Gunter Sachs: Traded Warhol art for bobsled memberships.
✔ Brigitte Bardot: Came for the cameras, not the snow.
✔ George Clooney: Wearing sunglasses at night. It’s not about how well you ski. It’s about how smoothly you navigate to the bar.
ST. MORITZ SWEATER. NO FREEZE, ALL STEEZ!
Thought you needed a trust fund to look like you own the Alps? WRONG! This St. Moritz Heavy Sweater brings that "Old Money" aesthetic straight to your closet. This is heavy armor for the cold, with style.
WEAR THE STORY. OWN THE SLOPES!
Whether hitting the slopes or chilling at home, this sweater radiates authority.
✔ Heavy Cotton Blend: Thick, soft, and indestructible.
✔ Vintage Fit: Hits just right. Room to breathe after fondue.
✔ Premium Embroidery: Because details matter. Put it on, order bubbles, and act like the world is yours.
SHOP THE ST. MORITZ HEAVY SWEATER
